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The "MUST Read" ChatGPT & AI SEO 2024 Report
Semrush and Statista just released an 80-page report. I break it down for you.
Want to stay at the cutting edge of SEO, ChatGPT, and AI? Semrush and Statista just published an 80 page report covering 2024. Download it here.
Hey Savvy friends!
All about the happenings in SEO, AI, and ChatGPT in 2024!
Talk about a timely report as we all head into December.
They go in detail on how SEO's been impacted by AI.
If you’re like me, you’re a “sucker” for reports like this.
I read the entire 80 page report and took notes.
Here's what stuck out:
1/ It transformed the SEO industry
In ChatGPT's first month, 1 million users. In a couple of months, 5 million users. Today, it’s at 200 million users.
This growth took SEO by storm and made everyone think "what's the future of SEO?"
2/ ChatGPT is used in search now
Traditional search engines like Google still dominate traffic, but ChatGPT has shown impressive growth, surpassing 10 million visits since April 2024.
3/ ChatGPT stole Q&A web traffic
ChatGPT's traffic surged 976% globally, while many traditional Q&A sites faced sharp declines, signaling a shift in user preferences.
Think of sites like Quora.
4/ It pushed innovation in search
With millions using ChatGPT for AI questions and answers, Google released AI Overviews to compete.
And we’re seeing similar moves by other players in search.
5/ It’s leveled up the required SEO quality
It's harder to rank at the top of Google now.
Competition is already fierce, but you need top quality SEO content and authority now.
ChatGPT and AI has made it harder to rank on Google.
6/ It’s attracted billions in investments
In the United States between September 2021 and August 2023, over 13 billion U.S. dollars was invested in the development of AI tools for broad use cases.
It's no longer just Google, Bing, DuckDuckGo, and X.
ChatGPT is a part of the search market now.
And it's forcing everyone to adjust.
8/ It’s an alternative for informational content
People are mainly searching for ChatGPT to learn about it.
They're also starting to use it for informational content to learn about subjects.
It's lagging though for research and actual purchasing decisions.
9/ It’s impacting young men in the US & India most
Most ChatGPT users are men, representing over 70 percent of the platform’s global desktop traffic
The US and India are the top traffic sources for ChatGPT.
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SEO is evolving faster than ever due to AI.
ChatGPT has disrupted traffic and reshaped search habits.
Sticking to old strategies won’t cut it anymore.
Adjust now or risk falling behind competitors.
This report gives you a "pulse" on what's happening.
It's a MUST read for everyone, especially marketers.
Hope you find it useful!
Cheers,
Connor
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Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.
When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.
In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.