This Week, I Break Down the Digital Marketing Funnel. Come Join!

Want top-quality SEO content written to attract more customers? Schedule a call with me to discuss how my team and I at TrioSEO can help make it a reality.

Hey, Savvy friends!

Is your marketing stuck?

I have the answer.

See, most marketing fails for one reason. It’s not ads, content, or social.

After working with dozens of businesses on SEO and growth, I’ve seen this pattern over and over again:

Your marketing is only as strong as your funnel.

But First, What Is a “Funnel”?

Your funnel is simply how people move from never hearing about you to becoming a paying customer.

It’s how you:

• Gain awareness

• Attract website visitors

• Turn visitors into leads

• Book sales calls

• Land new clients

Miss one stage, and everything downstream suffers.

The Five Funnel Stages

Here’s how I build a funnel that works at every stage:

1. Awareness: Attract Strangers

Invest in SEO early. You’re buying “Internet real estate” that pays you for years.

The goal isn’t just traffic. It’s relevant traffic from people actively looking for what you offer.

2. Interest: Engage Prospects

Offer something valuable: consultations, ebooks, webinars, or tools. Don’t let traffic leave without a clear next step.

A clear offer makes it easy for prospects to engage and turns anonymous visitors into leads you can build relationships with.

Need more leads?

We can build your SEO lead generation funnel in 90 days (or less!). Using our Tool-Centric SEO System, a proprietary framework, we’ll develop interactive tools that convert organic search and GEO traffic into qualified leads.

3. Consideration: Nurture Leads

Build trust with case studies, testimonials, trials, and real conversations. People buy when people feel confident.

Most leads aren’t ready to buy yet. That’s normal.

Consistent education and proof help them move from “interested” to “ready” without pressure.

4. Conversion: Turn Leads Into Customers

Win deals with fast response times, personalization, and compelling offers. Speed and revelevance matters more than people think.

Also, small improvements here, like adding a limited-time bonus, can create big revenue gains.

5. Retention: Keep Customers Coming Back

Keep customers with great support, referral rewards, and genuinely caring about their needs.

Happy customers naturally become advocates. They buy again and refer others, which is where sustainable growth really starts.

Don’t Settle for a “Leaky” Funnel

It will never serve you how you want it to.

Instead, focus on each stage of the funnel and ignore everything else until you’ve perfected it.

It will be the best investment you’ll make for your business.

Here’s to funnels that convert,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.