Top 21 SEO Creators Talking About GEO

Enjoy a front-row seat to the future of GEO

Author

Connor Gillivan
November 01, 2025

Want top-quality SEO content written to attract more customers? Schedule a call with me to discuss how my team and I at TrioSEO can help make it a reality.

Hey there, Savvy Peeps!

SEO is evolving faster than ever. Google rolls out thousands of updates every year–and it can feel like there’s a new ranking shakeup every week!

How do you keep up?

What I do is I follow people testing, experimenting, and sharing what actually works across content, AI, and Google.

Here are 21 SEO creators I follow and recommend you do, too:

Founder of Orainti and one of the sharpest minds in international SEO. Her weekly #SEOFOMO newsletter is gold for staying on top of industry news and Google updates.

Jake breaks down complex SEO and content marketing concepts into simple, actionable insights—especially great if you want to scale organic traffic with limited resources.

Anna blends storytelling and SEO better than almost anyone. Follow her for smart takes on content strategy, keyword intent, and writing that converts.

Louis is a technical SEO pro who makes crawling, indexing, and site architecture actually interesting. His audits are masterclasses in detail.

One of the most trusted names on EEAT and algorithm updates. Lily’s data-driven approach helps brands navigate every Google core update with clarity.

If you love deep-dive SEO experiments, Sarvesh is your guy. He shares insights backed by real test data, not guesswork.

Artur’s content is full of practical tips on scaling SEO agencies and managing SEO operations efficiently—a must-follow for SEO entrepreneurs.

Steven breaks down how AI is transforming SEO. He shares expert insights on tools, automation workflows, and the future of AI-driven optimization.

He’s also co-founder and CEO of my SEO agency, TrioSEO! Work with him for quality content that drives reliable organic leads.

9. Connor Gillivan (Hey, that’s me 👋)

I share SEO strategies for entrepreneurs and founders who want to grow traffic that actually converts. My focus: systems, scalability, and content that drives sales.

Ume’s focus on keyword clustering, topical authority, and content frameworks makes her one of the most underrated SEO minds online.

Ex-Moz and machine learning enthusiast, Britney simplifies the intersection of AI and SEO in a way anyone can understand.

Tom specializes in B2B SEO and demand generation. He shares frameworks for growing leads through organic search, not just traffic.

Amanpreet’s posts on link building and off-page SEO are next-level. He focuses on sustainable link strategies that survive every algorithm update.

Liam’s strength is data storytelling. He shows how to use analytics to uncover hidden SEO opportunities.

Nick documents his SEO experiments in public, sharing what’s working right now on Google SERPs.

Jairo focuses on international SEO and multilingual content strategy. Great if you’re expanding beyond one market.

Founder of Search Intelligence, Fery is a link-building genius. His digital PR case studies are some of the best examples online.

Nick’s frameworks for scaling content websites are legendary. Follow him if you’re building content assets or authority sites.

A trusted voice on Google SERP features, schema, and technical SEO. His breakdowns of SERP experiments are always top-tier.

The OG. Neil’s content covers everything from SEO basics to advanced growth strategies. Perfect for business owners learning the ropes.

Rob takes a creative approach to content marketing—combining SEO insights with storytelling and branding.

Listen in to Learn What GEO is Becoming

None of us has the “magic answer”, but we’re learning every day and sharing our insights as we go.

After all, that’s what the industry needs. It’s all about learning together.

Are you learning from this crew yet?

Pick your favorites from my list, give them a follow, and start soaking in their insights on GEO and AI SEO.

In SEO, the ones who keep learning keep winning 🏆

Deep dive into SEO for revenue growth. My course, The SEO System, has 30 actionable lessons on everything to help you turn your website into a lead machine.

Plus–learn the exact daily, weekly, and monthly SEO system I used to scale from zero to $12M in ARR.

Till next week,

Connor

Whenever you’re ready, here are 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 100,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.

When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.

In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.