- The Savvy SEO
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- 46: How I Use Lead Magnets in SEO
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Hey hey,
Ever feel like your site's SEO traffic isn't converting as well as it should?
You're not alone.
This happens to 1,000s of websites every single week.
The site has organic traffic from Google, but the traffic isn’t converting to leads and sales.
I know from first hand experience and I’ve been working for years to improve my conversion strategies for organic traffic.
Today, I'm sharing my practical guide for turning SEO traffic into engaged subscribers and loyal customers.
Use this guide to convert SEO traffic into email subscribers, leads, phone calls, & customers.
SEO traffic is nothing without conversions.
Make lead magnets your best friend.
I've had 10,000s subscribe to my email lists through SEO & lead magnets.
You can too. Just follow this guide.
1/ Free resources on the site
• Add a dropdown on your Header for "Free resources".
• Include 3+ lead magnets for website visitors.
• Ebooks, calculators, case studies, etc.
• Place your top lead magnets in your footer.
• Give them their own Header and column.
• This will drive importance for visitors.
3/ Exit intent pop up
• Set up a pop up that only appears when visitors scroll to leave.
• Offer them a "hard to say no to" lead magnet offer.
• Package all of your lead magnets into one.
• Make it irresistible.
• Create a side bar on your blog articles template.
• Add a relevant lead magnet offer that sticks and floats.
• Visitors will consistently be tempted to sign up.
5/ Lead magnet offers in blogs
• At the top, 33% down, 66% down, at the bottom.
• Give the visitor multiple opportunities to sign up.
• Make the offers different and relevant to the content.
6/ Free calculators on site
• Find keywords for "<<blank>> calculator" in your niche.
• Create a simple calculator for visitors to use.
• Require them to enter their name and email for results.
7/ Get personal with your calendar
• People buy from people.
• Add a floating Calendly button to the bottom right of your site.
• "Schedule a call with a Founder"
• Way better than "Contact" or "Talk to Sales Team".
Advice
Save this, analyze your current lead magnet strategy, and upgrade what you're doing. Create a calendar of new lead magnets that you can create and start promoting.
Outcomes
More focus on CRO leads to more email subscribers, phone calls, leads, and customers.
Need SEO help?
Reach out to me & let's chat. I do this all day for our clients at TrioSEO. Would love to help you.
Summary
Effective conversion rate optimization (CRO) is crucial for making the most of your SEO efforts.
By implementing these strategies, you can significantly increase your leads, subscribers, and ultimately, your customers.
Action Steps
Review and enhance your website with strategic placement of lead magnets.
Set up or refine exit-intent popups and sidebar offers.
Regularly update and personalize your lead magnets to keep them fresh and relevant.
Implement these steps to see a real change in how your SEO traffic contributes to your business goals.
Find this useful?
Let me know by replying here. I’m only 1 email away!
Best,
Connor
Whenever you’re ready, here’s 3 ways I can help you:
1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!
2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.
3. Promote yourself to 70,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.
Connor Gillivan has been building six, seven, and eight-figure businesses for the past 10 years with SEO. It’s my personal mission to create a community and services that help you grow your business by finding more people who would benefit from what you. When I started out, I wanted to make the community an inclusive, welcoming table where everyone can come to get help using high-end SEO strategies to take their businesses to the next level. After several years, and over 3000 combined followers across Facebook and LinkedIn, I will always aim to get better at what I do every single day. In addition, my primary focus is on my relationship with you. This way every time you interact with me, you end up getting ideas that take your project to the next level. I particularly appreciate when my following provides feedback via testimonials, reviews, and comments left on my site or social media accounts. Because with that feedback, I can use it to make your next experience even better than the last. Since I put so much effort into my relationship with you, I hope that any investment in me is exactly the way you hoped it would be. Because by choosing to utilize my services, it’s my promise that I will provide an experience that you will love over and over again. Now, as much as I care about making the world a better and more efficient place for businesses like yours, I also care about your privacy. I’m committed to the right to your privacy and strive to provide a safe and secure user experience. My Privacy Policy, to which you can find a link at the bottom of my website homepage, explains how I collect, store and use personal information, provided by you on my website. It also explains important information that ensures I won’t abuse the information that you provide to me in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time you would like to read the Privacy Policy and get a better understanding of your rights and liabilities under the law, feel free to visit my site, find the privacy policy in the footer, and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my official website.
When you visit my website you may provide me with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and website use information collected on an aggregate basis as you and others browse our website. For example, you may need to provide the following information: your name, website URL information, email address, and home and business phone number.
In addition to providing the foregoing information, if you choose to correspond further with me through email, I may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone. It also explains important information that ensures we won’t abuse the information that you provide to us in good faith. By accessing and using my website, you can trust that what you want to be kept private, will be kept private. If at any time, if you would like, you can read my Privacy Policy and get a better understanding of your rights and liabilities under the law. Feel free to visit the site, find the Privacy Policy in the footer and read it. If there is something you are concerned about or wish to get more clarity on, please let me know by contacting me by replying to this email. The Privacy Policy also informs you of how to notify me to stop using your personal information. If you wish to view my official policies, please visit my website.