What is E-E-A-T in SEO & Why Does Google Care?

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Hey, Savvy friend!

If you’re serious about SEO, you’ve probably heard of E-E-A-T.

It’s Google’s way of evaluating content and ranking it. But what does it really mean?

Let’s break it down.

E: Expertise

• Refers to subject-matter-expertise.

• Shows that you, the Writer, have substantial knowledge of the topic.

• Searchers want answers from the most qualified people.

E: Experience

• Added as second "E" in Dec 2022.

• Shows the first-hand experience of the writer.

• Searchers want that firsthand knowledge as they make a decision.

A: Authoritativeness

• Your overall reputation in your industry.

• Google rates this based on you (the Writer), the content, and your website.

• More industry backlinks = more authority.

T: Trustworthiness

• Can you, the content, and your site be trusted?

• Applies to plagiarism, poor (experience, fake expertise, etc.)

• Google values trust at a high level in its algorithm.

Why's It Matter?

• Helps you create quality content that appeals.

• Gives a framework to build SEO & and writing guidelines.

• When you nail E-E-A-T, your content will perform better on Google.

Good E-E-A-T- Example:

• E: The article is in your domain of expertise.

• E: You have real-life experiences w/ it you can share.

• A: Your site and the article have reputable backlinks.

• T: The UX is top-notch for the reader.

Bad E-E-A-T- Example:

• E: You're writing about a topic you don't know well.

• E: You have no 1st hand experience so no examples.

• A: Your site has little backlinks.

• T: The page has tons of ads & slow load speed.

E-E-A-T How To's:

• Write about topics you know well. Outsource the rest.

• Make sure 1st hand experiences are included.

• Build industry relationships and relevant backlinks.

• Optimize the UX for the reader.

My Advice

Don't ignore E-E-A-T. It will come back to bite you. Think of how you can improve today and start.

Outcomes

Quality content, niche partners, backlinks, rankings, and overall better SEO.

Work with Me

My company, TrioSEO, turns websites into traffic and lead generation machines.

Schedule a discovery call to learn more about how we do it.

Best,

Connor

Whenever you’re ready, here’s 3 ways I can help you:

1. My SEO Course: “The SEO System” teaches the exact daily, weekly, and monthly SEO processes I’ve used to scale multiple companies to 6, 7, & 8 figures in sales. Available for pre-sale now!

2. TrioSEO: Hire me & my team to create SEO content for your business. We’ll create a comprehensive SEO plan, execute, & keep you updated so your business gains more traffic, leads, & sales. Get a Free SEO Audit.

3. Promote yourself to 85,000+ SEOs, marketers, & entrepreneurs by sponsoring this newsletter and my social channels. (Booked out 1 month). Email me for info.

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