What is LLM Visibility & Why Does It Matter in SEO/GEO? (13 Must Read Insights)

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What’s up Savvy squad?

I recently read a guide from Semrush and it taught me a TON.

I wanted to break it all down so you can learn too…

1/ A New SEO & GEO Metric

→ LLM visibility measures your AI discovery power.

→ On ChatGPT, Perplexity, Gemini, & other LLMs.

→ Independent of Google SEO rankings.

2/ AI Queries Are Poised to Take Over

→ It’s estimated that AI visits will overtake Google by 2027.

→ I’m talking queries on ChatGPT & LLMs.

→ It’s wild to hear, but Semrush has data to back it up.

3/ LLM Traffic Is Hard to Track

→ 90% of ChatGPT citations come from long-tail results.

→ GA can't track AI-driven engagement paths.

→ LLM Visibility helps us understand.

4/ GEO Complements SEO

→ Focus on customizing content for LLM rankings.

→ Not only for Google search rankings.

→ It’s GEO vs traditional SEO.

5/ LLMs Prefer Fresh Content

→ Citations in LLMs change based on user history.

→ Fresh perspectives get rewarded. Include them everywhere.

6/ LLMs Semantic Chunk Match

→ AI breaks queries into sub-questions they then research.

→ LLMs then surface relevant content chunks for each question.

→ Adjust your content so it hits all angles of the question.

7/ Authentic Expertise Wins

→ Experience, expertise, and authority beat keyword stuffing.

→ LLMs love real world experts sharing insights & they use that data in answers.

8/ Rethink SEO Measurement

→ Declining organic SEO + growing GEO mentions = growth.

→ You want to hear: "I found you through AI".

9/ Use LLM Tracking Tools

→ Monitor your brand’s visibility across LLMs.

→ Use Semrush's AI Toolkit for weekly updates.

10/ Shift Your SEO/GEO Mindset

→ For LLMs, think: "How much authority did we build?"

→ Not "How many clicks did we get?"

→ It’s a shift from the norm.

11/ Create Core Authority Signals

→ Use clear structure and comprehensive coverage in content.

→ Build trust with LLMs through content consistency.

12/ Build Linkless Citations

→ Forum comments fuel AI discovery.

→ Even without clickable links. Build them!

13/ Dominate Your Niche

→ Own long-tail topics faster than the giants.

→ Update your content to address queries LLMs are getting from users.

LLM Visibility is the future of SEO & GEO.

Yet most haven’t even started the AI SEO race.

Read the full report here!

In Conclusion

LLM Visibility is an extremely important term as GEO progresses.

If you’re a Founder, Marketer, or SEO, now’s the time to start learning.

Those that learn first will be rewarded first and fastest.

Check out how your website and clients are doing in GEO using Semrush’s AI Toolkit.

Check it out here: AI Toolkit. You’ll be SUPER glad you did 😉 

All my best,

Connor Gillivan

#Semrushpartner

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